Monday, February 12, 2018

Georgia O'Keeffe - a Pioneer Artist and Brand Manager

Georgia O'Keeffe: Art, Image, Style  is an exhibit at the Peabody Essex Museum this winter showing two aspects of Georgia O'Keeffe - her art, and her wardrobe.



Tony Vaccaro, Georgia O’Keeffe with “Pelvis Series, Red with Yellow”
and the desert, 1960. Georgia O’Keeffe Museum.
Courtesy of Tony Vaccaro studio





I had reservations about this exhibit before I went to see it - it seemed like a tenuous connection and would be like snooping through her closets just out of curiosity. But the clothing was another extension of her personality and her artistic sensibility.

More importantly, it demonstrated how she would still fit in with today's world - it was part of her personal branding. She not only kept a consistent image, in keeping with her theories of art, but she would make sure that published images of her would always have the same visual impression. Think of Steve Jobs and how he always wore impeccably tailored black shirts in keeping with the design philosophy of Apple products.

According to Curator Austen Barron Bailly: "Every aspect of her life was consciously, aesthetically driven — from the clothes she wore, to the way she addressed a letter, to the objects she placed on her mantle, and, of course, to the compositions of her paintings"


If you get a chance, see this exhibit, and gain a new appreciation for the woman and her art. On view through April 1 at the Peabody Essex Museum in Salem (www.pem.org) https://www.pem.org/

Your instructor doesn't have quite the style sense O'Keeffe had.